Sunday, April 08, 2007
Saturday, April 07, 2007
Happy Birthday Elissa!!
Now she is a fine young woman of 24.
Happy B-day Elissa! Mom and I love you more than you know!!
Thursday, March 15, 2007
Vindication or choosing an ethical Cola
Black heroes of the cola wars
Jonathan Kay
National Post Tuesday, March 13, 2007
The next time you drink a Pepsi, take a moment to think about the role the beverage played in the early days of the civil-rights struggle. Mere sugar water it may be. But in the early 1940s, Pepsi-Cola was one of the only big American companies willing to give blacks a chance to prove themselves as white-collar talent.
The story of the cola wars is taught often as a business-school case study. However, the battle had a fascinating sociological dimension as well. When Pepsi began challenging Coca-Cola in the 1930s, the upstart was decidedly down-market, selling its product in cheap recycled beer bottles instead of Coca-Cola's distinctive glassware. Both drinks cost a nickel.But Pepsi gave buyers 12 ounces while Coca-Cola delivered six, making Pepsi more popular with impoverished labourers and teenagers. Older readers may remember the famous 1939 jingle: Pepsi- Cola hits the spot. Twelve full ounces, that's a lot. Twice as much for a nickel, too. Pepsi- Cola is the drink for you!(Amazingly, most Americans then believed 12 ounces of soda was more than one person could drink at a sitting. Lord knows what they would have made of the 32-oz. supersize servings we now buy in movie theatres and gas stations.)
Pepsi was then by far the smaller operation: In 1939, its sales were US$4.87-million, a drop in the bucket compared to Coca-Cola's US$128-million. Eager to build market share, Walter S. Mack, Jr., who became Pepsi's president in 1938, began reaching out to a demographic that Coca- Cola had largely ignored: America's 13 million blacks. Thus was born Pepsi's "Negro market" team, a specially recruited cadre of black marketing men led by a charismatic National Urban League veteran named Edward F. Boyd.
Boyd's reps traveled the country, visiting African-American Elks Clubs, black mom-and-pop stores, and jitterbug competitions. Their efforts created a profitable niche for Pepsi, one that helped the company survive at a time when it was flirting with bankruptcy.
As Wall Street Journal reporter Stephanie Capparell describes in her new book, The Real Pepsi Challenge, the bald-faced discrimination endured by Boyd's promotions men was appalling. In the Jim Crow South, finding a hotel room was impossible. When they rode in Pullman sleeping cars, conductors would force them to draw their shades lest white passengers complain. At times, Negro-market agents literally put their life on the line for Pepsi: As late as the 1950s, lynchings remained common in many parts of the U.S. South.
Even at Pepsi's own corporate events, racism was evident. Boyd, for instance, felt compelled to bring his wife to internal social functions -- to allay white co-workers' fears that he would ravish their women then and there. In one notorious 1949 speech, Mack himself reportedly exhorted his employees "to give Pepsi a little more status, a little more class [so] it will no longer be known [merely] as a nigger drink."
The black men who carried briefcases for Pepsi in these early days were heroes of a sort. You often hear people talk about the "emergence of a black middle class" in casual tones, as if this sociological stratum sprang into being spontaneously. But of course, it didn't. It happened because people like Boyd made it happen; because they braved the threats, and exceeded the expectations, imposed upon them by a bigoted society.
The world is obviously very different now. Yet our fixation on race continues. The more Western societies drove true racism into extinction, the more obsessed our elites became with rooting out its faint (or even nonexistent) traces through censorship and propaganda. In the 1940s, the fight against racism was symbolized by men such as Boyd and the great Jackie Robinson (who played his first game at Ebbets Field 60 years ago this spring).Today, it is symbolized by the windbags from the United Nations' Geneva- based Committee on the Elimination of Racial Discrimination, who last week commanded the Canadian government to expunge the term "visible minorities" from official documents, in favour of some other (unspecified) warm-and-fuzzy euphemism. One good reason to read The Real Pepsi Challenge is to remind us that, until relatively recently, the campaign against racism was a profound life-and-death phenomenon for millions of blacks, not the politically correct farce it's become in the hands of the human rights mandarins who run our universities, government tribunals and NGOs.
Men such as Edward F. Boyd represented the best of the civil-rights struggle: the ideal that individuals should be judged on the content of their character, not the colour of their skin. Sadly, we've turned that noble creed into a cult of collective rights and whiny political correctness. Too bad the original spirit couldn't be put in a bottle and passed around like sugar water. I'd buy that for a nickel.
Jkay@nationalpost.com
Now, if we can set our sites on this silly PC vs. Mac war, my Mac-obsessed friends will see the error of their ways.
Wednesday, March 07, 2007
Sacred Space
Take time today to nourish your soul, too. It's a busy world. Grace and Peace to you!!
Monday, February 26, 2007
Made it...
It's amazing how I come across songs that express things in my own life. Again, Ortega captures life in amazing ways... I am blessed!
A Place On The Earth
Find me a place on the earth
Where a weary man can rest
And listen for your voice
In the turning seasons
A quiet place in the world
Where I can bow
And confess that I fear
Where you have brought me,
Mysterious God
All of my life
You have been with me
My comfort in loneliness
My hope in the dark
All of my life
Lord, please stay with me
Be my sustaining breath
Guardian of my heart
My days are passing by
Like falling stars
That blaze across the night sky
Then they are gone
But Father, at your side
I will never be afraid
For you have held all my days
In the palm of your hand
All of my life
You have been with me
My comfort in loneliness
My hope in the dark
All of my life Lord,
please stay with me
Be my sustaining breath
Guardian of my heart
All of my life
You have been with me
My comfort in loneliness
My hope in the dark
All of my life
Lord, please stay with me
Be my sustaining breath
Guardian of my heart
Be my sustaining breath
Guardian of my heart
Be my sustaining breath
Be my sustaining breath
Be my sustaining breath
Friday, February 23, 2007
Now the hard part....
Many family members are here, Mom and Marina are working hard at making sure everything goes smoothly, everything has fallen into place, as it always does at a time like this.
Believe it or not this is a precious, special time. When a death occurs in a family, the heart is tender, because a door to heaven has been opened, leaving the mind clear to sense the presence of God. Life and its true meaning are layed out before us. Questions never asked are pondered.
God can use this time to remind us what is important.
May I learn His lessons.
Tuesday, February 20, 2007
Safe now with Jesus
He was 67, just 5 days short of his 68th birthday. He recommitted his life to Jesus in the final days of his life, and so we do not grieve as those with no hope.
The family comforted themselves by reading Psalm 23 and then praying together.
God is faithful. There is really nothing much more to add than that!
Again, please pray for the family, especially the children who will miss their Opa. Also pray that God will use the opportunity to show Opa's brother, Peter, his need for Him!
Sing to Jesus
From the album, Storm, by Fernando Ortega, this song gives me much strength and hope!! May the Peace of Jesus fill you and surround you as well!
Come and see, look on this mystery
The Lord of the Universe, nailed to a tree
Christ our God, spilling His Holy blood
Bowing in anguish, His sacred head
Sing to Jesus, Lord of our shame
Lord of our sinful hearts.
He is our great Redeemer.
Sing to Jesus, Honor His name.
Sing of His faithfulness, pouring His life out unto death
Come you weary and He will give you rest
Come you who mourn, lay on His breast
Christ who died, risen in Paradise
Giver of mercy, Giver of Life
Sing to Jesus His is the throne
Now and forever,
He is the King of Heaven.
Sing to Jesus, we are His own.
Now and forever sing for
the love our God has shown.
Sing to Jesus, Lord of our shame
Lord of our sinful hearts.
He is our great Redeemer.
Sing to Jesus, Honor His name.
Sing to Jesus His is the throne
Now and forever,
He is the King of Heaven.
Sing to Jesus, we are His own.
Now and forever sing for the love our God has shown.
Boring?
Marina and I are currently dealing with all the emotions and activities that a family goes through when dealing with a terminal illness. Marina's Dad is not expected to live through the week. It's been a battle with cancer (and oh, how I hate cancer!!) that has lasted a year. It brings up many questions, things I argue with God about, and has opened some old wounds that are there from the death of my own Dad through cancer.
I ask you to please pray for our family. The children especially, but also Marina because there will be much placed on her shoulders in the coming months, I know she can handle it (God has given her much strength) but still, we can't do anything without the peace and grace that God gives.
On a happier note, Opa made his peace with God through all of this. One of the most profound things in the universe continues to be the forgiveness that God offers ALL of us. His Grace, Peace and Love knows no bounds!
Thursday, February 15, 2007
Paradise
Friday, January 26, 2007
Happy Birthday to the Natster!!
Nat is 20!!! May your days be Blessed! May God lead you, guide you and keep you in the palm of His hand!!
We love you Natalie!!
Thursday, January 25, 2007
The Russians are coming, the Russians are....
Finished a wonderful week with my good and dear friend, Len, from Moscow. Who would have thought a train ride 15 years ago would lead to a wonderful friendship, and impact a nation?
Len was here to see what we do with the Online School, and if the potential exists to work together. Greg is a visionary, so I know things will progress as God gives direction and leadership.
It's a dream and prayer come true.
Friday, January 19, 2007
Happy Birthday David!
Thursday, January 11, 2007
Being Real
Brought to mind the following song by Casting Crowns:
Stained Glass Masquerade
Is there anyone that fails
Is there anyone that falls
Am I the only one in church today feelin’ so small
Cause when I take a look around
Everybody seems so strong
I know they’ll soon discover
That I don’t belong
So I tuck it all away,
like everything’s okay
If I make them all believe it,
maybe I’ll believe it too
So with a painted grin,
I play the heart again
So everyone will see me
the way that I see them
Are we happy plastic people
Under shiny plastic steeples
With walls around our weakness
And smiles to hide our pain
But if the invitation’s open
To every heart that has been broken
Maybe then we close the curtain
On our stained glass masquerade
Is there anyone who’s been there
Are there any hands to raise
Am I the only one who’s traded
In the altar for a stage
The performance is convincing
And we know every line by heart
Only when no one is watching
Can we really fall apart
But would it set me free
If I dared to let you see
The truth behind the person
That you imagine me to be
Would your arms be open
Or would you walk away
Would the love of Jesus
Be enough to make you stay
Friday, January 05, 2007
Joy in our Hearts....
Now she has been exactly that. Joy. Kim brightens up our lives in so many ways. And we look forward in great anticipation of what God will do with her and through her.
Happy Birthday Kimmy!!
Tuesday, January 02, 2007
С новым годом!
May 2007 be a year filled with health, happiness and the wonder of God!
Tuesday, December 26, 2006
Post-Christmas
Can I write here that our children are the greatest gift we have ever been given? I am in awe.
Thank you Lord for such precious gifts!
Monday, December 25, 2006
Happy Christmas!!
Friday, December 22, 2006
The Return...
And that, my friends, is the best present any parent could hope for.
Thursday, December 21, 2006
St. Boniface: A Christmas Story
George has a cool story in a recent post that is especially meaningful to me. In various travels I have had the blessing of travelling to the city of Fulda in Germany to meet with long-distant relatives who live and work there. The Gerk family originated from this wonderful area, with Sebastian Gerk moving to Russia from there in 1767.
At any rate, St. Boniface is buried there and I have had the great opportunity to visit his tomb and meditate on his missionary work to the German people.
George tells this Christmas story about Boniface:
Boniface of Crediton spent the first forty years of his life in quiet service to the church near his home in Exeter. He discipled young converts, cared for the sick, and administered relief for the poor. He was a competent scholar as well, expounding Bible doctrine for a small theological center and compiling the first Latin grammar written in England. But in 718, Boniface left the comfort and security of this life to become a missionary to the savage Teutonic tribes of Germany. For thirty years he not only proclaimed to them the Gospel of Light, he portrayed to them the Gospel of Life.
Stories of his courageous intervention on behalf of the innocent abound. He was constantly jeopardizing his own life for the sake of the young, the vulnerable, the weak, the helpless, the aged, the sick, and the poor—often imposing his body between the victims and their oppressors. Indeed, it was during one of his famed rescues that his name was forever linked to the celebration of Advent during Yuletide.
You can and should read the complete story here. Be Blessed!
Tuesday, December 19, 2006
Thought for the day...
Tuesday, December 12, 2006
The Rest of the Story....
In July of 2003, I visited Russia with 2 of my children, Natalie and David. Our goal was to visit a number of villages that never get visitors from the west, delivering Bibles and offering a little hope to an area that hasn't changed much in 200 years.

Nat, Julie (Len's daughter) and David visit a friendly grandma who had a sad story to tell of the murder of her son
We delivered the Bibles and spent much time visiting with the villagers...one lady even wept that we would come "all that way just to visit her".
Our trip back to Volgograd would be eventful. The Volga area is much like the Prairies here in Canada. Summer storms can catch you unprepared, and since I was born and raised in the Okanagan, where such events are rare, we were taken by surprise.
It started to rain. And this was no ordinary rain...thunder and lightening also added to the experience. There were lightening strikes all around. We took a dirt road back, deciding to visit the site of our family's destroyed village...
Natalie & David at the site of the cemetery in our old village
What should have been a half hour drive to the next village, turned into a 6 hour ordeal....driving through fields, pushing the car, me going outside in front of the car to ensure there were no holes in the fields where we could get stuck...permanently. I was even almost hit by lightening at one point!
The kids were great, we all pitched in and helped push the car, braving the Russian mosquitoes and pouring rain. Did I mention not ALL of us?
While we struggled, pushed, heaved, and battled the elements, Len stayed perfectly dry and warm INSIDE his car.
Yes, INSIDE his car. Deciding that it would be best for us if he was safe and warm and rested, Len commandeered the car through the elements raging around us.
Now, I for one can attest to the goodnes of God in keeping us safe, even when I was running to direct the car to safe areas in the fields of Russia. He was even with us as we spent the night cramped in this Russian car, all 5 of us, deciding that the Russian mosquitoes were too much for us to chance staying outside.
In the morning, the rain had stopped, the ground had dried sufficiently to allow us to drive safely back to our Russian home.
Len has used our adventure many times in a devotional on God's providence. I too agree. But I just want it recorded that WE got wet while Len stayed dry. WE were eaten by Mosquitoes while Len cheerfully waved through the window. I was almost killed by lightening, while Len pointed to the areas he wanted me to "check" out for safety.
Nice and Dry Mr. Len?
This is, indeed, the rest of the story.
Gotcha Len!
Saturday, December 02, 2006
Remembrances
I warned you, from time to time I would write here about our family going back a few years. Family will remember in 1989 when we brought our Uncle Vanya from Russia to visit for a month. He was the youngest brother of Grandpa (Paul) Gerk and had not see anyone from our side since 1925. In 1933 when the iron curtain slammed shut, he was not even allowed to write to us. Of course, the days and weeks of his visit were filled with "catching up", mostly getting dates of loved ones and when and where they died in Stalin's GULAG. It was bittersweet for Granny because she at last discovered when her parents died and how. One place that Uncle Vanya and many of our family were sent (in 1941) was the labour camp situated in Krasnoturinsk, near Yekaterinburg in the Ural Mountains. I've got a book now that lists 4000 of the dead from this camp, all of German origin, who died in horrible conditions. The city now has a web page and they've even published some photos of the special memorial set up to commemorate the dead from this concentration camp (you can see the one here). It's an interesting story that will be in "The Book", you know, the one I never have quite finished! Honest...this next year...it will be done...I promise!!
1989-Uncle Vanya with Andrew & Elissa
Friday, December 01, 2006
Monday, November 27, 2006
A life lived....

Here's that song...in a little different context...
Everything I Own - David Gates and Bread
Kept me warm, kept me warm
You gave my life to me
Set me free, set me free
The finest years I ever knew
Were all the years I had with you
And...
I would give anything I own
Give up my life, my heart, my home
I would give ev'rything I own
Just to have you back again
You taught me how to love
What it's of, what it's of
You never said too much
But still you showed the way
And I knew from watching you
Nobody else could ever know
The part of me that can't let go
And...
Is there someone you know
You're loving them so
But taking them all for granted?
You may lose them one day
Someone takes them away
And they don't hear
The words you long to say
Just to touch you once again
Friday, November 17, 2006
Praise You In This Storm
At any rate, each of us can go on, even if we don't understand. Because He is there with us.
Be Blessed with these following words...
I was sure by now
God You would have reached down
And wiped our tears away
And stepped in and saved the day
Once again, I say Amen, and it is still raining
As the thunder rolls
I barely hear you whisper through the rain
I’m with you
As your mercy falls
I raise my hands and praise the God who gives
And takes away
I’ll Praise you in this storm
And I will lift my hands
You are who you are
No matter where I am
And every tear I’ve cried
You hold in your hand
You never left my side
And though my heart is torn
I will Praise You in this storm
I remember when
I stumbled in the wind
You heard my cry
You raised me up again
My strength is almost gone
How can I carry on
If I can’t find you
I lift my eyes into the hills
Where does my help come from
My help comes from the Lord
The maker of heaven and earth
+Casting Crowns
Saturday, November 11, 2006
Monday, October 23, 2006
A Prayer for a Mom & Dad
Currently Listing to:Mark Harris
The Line Between the Two (CD)
Mind blowing song. The heart of a parent can be found in the words to this song, by Mark Harris:
It's only for a moment
that you are mine to hold
The plans that heaven has for you
will all too soon unfold
So many different prayers I'll pray
for all that you might do
But most of all I'll want to know
you're walking in the truth
And if I've never told you
I want you to know that
as I watch you grow
I pray that God would fill your heart with dreams
and that faith gives you the courage
to dare to do great things
I'm here for you whatever this life brings
so let my love give you roots
and help you find your wings
May passion be the wind that leads
you through your days
and may convictions keep you strong
guide you on your way
May there be many moments
that make your life so sweet
Oh, but more than memories
I pray that God would fill your heart with dreams
and that faith gives you the courage
to dare to do great things
I'm here for you whatever this life brings
so let my love give you roots
and help you find your wings
It's not living if you don't reach for the sky
I'll have tears as you take off
But I'll cheer you as you fly
I pray that God would fill your heart with dreams
and that faith gives you the courage
to dare to do great things
I'm here for you whatever this life brings
so let my love give you roots
and help you find your wings
Waking up the Sleeping land....

Friends of mine know about my passion for Russia. My family (including my wonderful wife) was from there, and it is something I have always felt that God placed on my heart. There is a Canadian missionary family living in Novosibirsk (where Marina was born and raised!) and they have a blog! Wonder of wonders! Anyway, I regularily check it out and a recent post really spoke to me, because of the insite it brings to this wonderful yet dark nation.
He writes:
I have recently been reminded about the darkness that exists in this country. Let me explain it to you. Before I do though, let me say that I know it is tempting as a westerner to always be able to find solutions for problems. In my first five months here I have had a long list of solutions as to how this country can be fixed. But the longer I live here the more I realise how much those ideas of mine are rooted in my own world view. I need to take the time to truly see this country through the eyes of God.
He also writes:
Russia is a depressed nation. Alcoholism is rife, suicide figures are overwhelming and the AIDS pandemic threatens to wipe the nation from the face of the earth. If current trends continue, it is predicted that Russia's population by 2080 will be 52 million. In one person's life time that is a drop of 90 million people. Putin has described the situation as a national crisis. Yet it remains to be seen what the national solution is. So few Russians have the will to live. So many men become alcoholics at an early age. It is very common to see 10 year old boys walking the streets smoking. It is also very common to see a Russian man with cuts or bruises to his face as a result of a drunken brawl with his mates. Russia is dying. The population is decreasing by 700, 000 people per year. In 1991 when the USSR was dissolved Russia's population (not the USSR) was over 150 million. Today it is 142 million. This is not just because of emmigration. It is because many are dying of AIDS related illnesses and many are simply killing themselves.
So, what hope is there? There is always hope, and Pasha knows it too:
So, folks, whose on for my next trip to Russia? If you want to go, or if you want to help, drop me a line!Let me leave you with one more encouraging verse that promises that God's glory will be made known in Russia. Habakkuk 2:14 "For the time will come when all the earth will be filled, as the waters fill the sea, with an awareness of the Glory of God."
Thursday, October 19, 2006
Happy Birthday Becky!
Tuesday, August 01, 2006
25 Years!!!!

On August 1, 1981, I was Blessed enough to marry the girl of my dreams.
Marina is a shining light in my life. We've been through a lot together, and I love her more and more each day!
What can you say when you are this Blessed? God has been good!
Happy Anniversary Honey!!
Friday, July 28, 2006
Happy Birthday Steven!!
Happy Birthday Steven!! We love you!!
Tuesday, July 18, 2006
Happy Birthday Andrew!!
Thursday, July 06, 2006
Tuesday, July 04, 2006
Happy Birthday Kristina!!
We love you Kristina!!
Wednesday, June 28, 2006
Well done!!
My dear ladies, you finished well! We are so very proud of you!! Bravo!!!
Sunday, June 11, 2006
Sunday, May 14, 2006

Currently Reading:
The Da Vinci Code
by Dan Brown
Work is going very well. God has been so faithful!! Andrew is in Mexico for one month, on a missions trip with the school. They're blogging, keeping us updated here and here.
Monday, April 17, 2006
CCCChanges....
Changes are afoot. I actually started a new job this past week. There were rumblings about it earlier, and it was to start in May or June, but I was asked to start earlier...and, well, went through the door God had opened! I'll post more about the job as time goes on, but I'm working with Heritage Christian Online School. It's a great honour to work with such a great group of people!
Nat has been down from Calgary this past week...it was wonderful to see her and spend some time with her...we will miss her again as she travels back to Alberta.
At any rate, God has been good to us, although the last week it seemed that everything that could be thrown at us, was thrown at us...all as I started the new job. Hmmm, connection? Go figure!
But, I write these words on Easter Monday, and He is Risen!!
And that is the message we will focus on!!
Friday, April 07, 2006
Happy Birthday Elissa!
Choke!
Elissa is so special and dear to us. She is a survivor! She's tough. She's beautiful! And I know that God will continue to lead her and direct her paths.
Currently Listening to:

